AI (that’s Artificial Intelligence – I have to be clear here as I live in a farming community and conversations have been known to take a strange turn) is a flavour of the moment and is riding high on the arm-waving curve of the hype cycle. We’ve been here before though – as a notion, AI has been through more loops of the hype cycle than most technologies, with successive waves of mutually reinforcing innovation and fiction conspiring to promise more than contemporary understanding could deliver.